Brand Managers at Top Pharmaceuticals Select for iVA Projects

The customized digital technology project platform lands the first prominent adopters within the launch months;

In the 6 months after the launch of, Brand and Marketing Managers in 4 of the top 20 pharmaceutical companies successfully implemented the application to streamline the development of Interactive Visual Aids (AVA) used to educate health care providers about life-saving treatments, said Entatio Inc.

Throughout the Life Sciences, the use of interactive visual aids (iVAs) specialized to offer key scientific findings to physicians in offices, conferences and events, as well as through of web portals.

While managing development and localization projects for more than 30 digital media assets for Novartis / Alcon during the spring and summer of 2017, the consultants and administrative developers associated with Entatio Inc.

identified critical areas where the combination of technology Customized and revised management processes creduced project costs and schedules This led to the creation of the platform.

In the 6 months since technology was made available in Life Sciences, the brands of 4 of the top 20 pharmaceutical companies have been incorporated as the first companies in adoption.

From the recent success of, Marketing Director Pierre De Guzmen commented: Several leaders of the pharmaceutical industry are surprised by the speed with which has spread, especially when it was developed by a so small team. When they see what does, it’s not that surprising.

Our team has years of experience working with industry-specific technology, such as Veeva CRM, CLM and Vault, along with solutions from QuintileIMS and others. Some of our founders even contributed to the development of these solutions.


In addition to this, we have practical experience in the commercial side of digital and brand management. Where most technology providers approach solutions as a means to increase revenue, generally by copying existing technology and releasing it under a new name, each feature of the platform was developed to provide simple and practical solutions.

practices to the challenges that the brand and digital project managers face every day. When you approach technology from that angle, it is not difficult to find the first users.

About Entatio Inc. is a digital technology company headquartered in Dallas, TX and Pleasanton, Ca. that focuses on multi-channel marketing solutions for the pharmaceutical, medical devices and healthcare industries. biotechnology Other platforms include and

In addition to providing technical solutions, Entatio helps life sciences companies by providing a wide range of professional and managed services related to commercial and medical technology.

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