The company discusses strategy on the eve of the first recreational cannabis sales
MassRoots, Inc. (MasassRoots or the Company) (OTCQB: MSRT), one of the leading technology platforms for the regulated cannabis industry, recently declared a comprehensive action plan to aggressively scale up its market share of cannabis users and businesses in the California market.
On January 3, 2018, the first recreational cannabis sales are expected to begin in California, and ArcView’s market research projects will grow to $ 6.5 billion by 2020.
Driven by more than one million registered users, MassRoots facilitates the evaluation of products and strains by consumers according to their effectiveness (ie, effectiveness to treat ailments such as back pain or epilepsy) and then presents this information in formats easy to use for consumers to make educated purchasing decisions at their local dispensary.
Companies can take advantage of MassRoots by advertising in a planned way to consumers based on their preferences and trends.
MassRoots has launched a comprehensive social media campaign that leverages its 450,000 followers on Instagram, 500,000 followers on Facebook and more than 100,000 followers on Snapchat, in addition to its network of more than 75 social media influencers.
In cannabis with combined followers of more than 5,000,000 people. The campaign focuses on boosting and rewarding the references of users and companies that pay to the MassRoots platform.
We believe that California offers the opportunity of a lifetime for MassRoots and its shareholders, declared MassRoots CEO Mr. Isaac Dietrich.
There are thousands of companies in the process of modernizing their operations to comply with recently implemented state regulations.
Our goal is to have as many of these business processes as possible using the MassRoots platform and establish our company as a dominant player in the California cannabis market.
MassRoots, Inc. is one of the leading technology platforms for the regulated cannabis industry.
Powered by more than one million registered users, the company’s mobile applications allow consumers to make educated decisions about purchasing cannabis through community-driven reviews.